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Lives Behind Clothes
Title
Lives Behind Clothes /
University campaign project
About the project
As part of my University branding course, our team had to create a campaign project focused on revealing the real stories of the people behind the clothes we buy. The goal? To give a voice to fast fashion workers who are often unheard.
Project type
Advertisement & Social Campaign
Group Project
From the start, it was key to build a strong campaign strategy. We created street posters, a fanzine featuring workers’ experiences, and a social media plan to connect with our main audience—teenagers.
Year
2021
Campaign's fanzine
Campaign's fanzine
Campaign fanzine /Worker experiences
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Campaign fanzine /Worker experiences
Campaign fanzine /Worker experiences
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